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News
BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO COOKING
24th August 2011
Rik Mayall fires up the BBQ in the next Bang On Guide to…
Bedford brewery Wells & Young’s released today the next installment in the Bang On! Guides series staring Rik Mayall as The Bombardier.
Launched ahead of the bank holiday weekend, a prime time for barbecuing, The Bang On! Guide to Cooking features The Bombardier rustling up a feast in the mess tent.
Hosted on YouTube and bombardier.co.uk, the video launch will be supported by a seeding campaign, VOD placements and targeted Google and Facebook advertising.
Additional Bang On! Guides featuring The Bombardier will be released over the coming months.
The Bombardier character, also known as William Charles Bedford, is a Bombardier in the King’s Royal Bedfordshire’s. Historically, Bombardier is a rank used in artillery units in the armies of countries in the Commonwealth.