- Wells and Young’s Brew Celebratory Birthday Beer for Keech Hospice Care
- Courage Directors "Make an Executive Decision"
- Estrella Damm is a hit on UK shores!
- Bombardier Advertising Hits Record Spend
- BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO FISHING
- Charles Wells Ltd placed in league for Top 250 Private Companies
- Wells and Young's hires following axquisition of McEwan's and Younger's ale brands
- WELLS AND YOUNG’S ACQUIRES McEWAN’S AND YOUNGER’S
- HISTORIC BREW BROUGHT BACK TO LIFE
- 'New cask drinkers offer lifeline' to struggling pubs
- BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO COOKING
- Charles Wells Ltd purchases 40% stake in Wells & Young’s Brewing Company Limited from Young and Co PLC
- Estrella Damm unveils elegant new bottle design
- Wells and Young's Gear Up for the Great British Beer Festival
- Bombardier Beer Launches Bang On! Guide to Golf
- Only the Best for Courage
- Estrella Damm reveals ‘pop-up’ gastronomic experience at ‘Taste of London’ festival
- Gold Rush for Wells and Young's
- Bombardier Beer Launches £4Million Marketing Communications Campaign
- Wells and Young's host European Beer Bloggers Convention
- Winner announced in Bombardier Beer Writing Competition
- Call for freeze on beer duty
- Firewalk for Charity
- Wells and Young's comment on Kirin Ichiban, Japan
- The Great English Knees Up
- £2,000 up for grabs in writing competition
- Wells and Young's Product Recall
- Push for Young's Bottle Conditioned Ales
- Wells and Young's Appoints Karmarama
- Charles Wells Ltd Results
- It's MO Joke as Wells and Young's celebrates Movember
- Jingle Ale the Way with Bombareindeer
- Eagle Beer Makes Its Mark At The Bedford Blues
- Ask The Brewer Part 1
- Estrella Damm Launches Cinema Adverts
- Wells and Young's Announcement
- Wells and Young's support for Keech
- Chatterbox Britain - Brits Spend Four and a Half Hours A Day in Conversation
- Young's Ram Rod makes a return to Cask
- Wells and Young's Accredit Supply Chain to ensure Best Cask Beer Quality
- Bedford's Beer Eagle swoops in for success
- Courage Appoints Boom
- Pubs Come Top in Poll of Englishness
- Young's Beers Triumph in Marketing Awards
- Bombardier Reveals Biggest Ad Campaign
- Red Stripe Launches Major Digital Push on Last.FM
- Wells and Young's is First Stop for Tory Campaign Trail
- Young's Launches £0.5 million campaign
- The Publican Awards 2010: Winners revealed
- Estrella Damm Joins Wells And Young's Speciality Beer Portfolio
- Biggest ever campaign to encourage responsible drinking announced
- Bombardier Poster Campaign Triumphs in National Ad Awards
- New Bombardier Can Completes Off-Trade Range
- Wells and Young's Add Weight to Licensed Charity Golf Tournament
- Wells and Youngs Celebrate Cask Ale Week
- Young's Launches New Beer for Cask Ale Week
- Banana Bread Beer Heads to Korea
News
Bombardier Beer Launches Bang On! Guide to Golf
14th July 2011
Bedford brewery Wells & Young’s announced today the launch of a new series of online ‘Bang On Guides’ featuring The Bombardier.
Reprising his role as William Charles Bedford, The Bombardier, comedy legend Rik Mayall stars in the first video since the campaign launched in May with a TV advert. The ‘Bang On Guides’ feature The Bombardier taking viewers on a ‘how-to’ adventure for a variety of sports and hobbies.
Launched to coincide with The Open Championship this week, the first ‘Bang On! Guide’ is The Bombardier’s Guide to Golf. From improving the length of your drive to placing your balls correctly, The Bombardier shows golf fans how to perfect their game in his own unique, charming and Bang On! way.
Marketing director, Chris Lewis, says: “The Bombardier campaign has so far been absolutely Bang On! The advert has been on TV over 3,000 times in the last eight weeks, we have had over a quarter of a million views on our YouTube Channel, interactions with the Bombardier on Facebook and Twitter are soaring, and our customers, consumers and even fellow brewers have told us how much they love the advert. Importantly the campaign is having a positive impact on sales with sales in May and June ahead of last year’s performance.
“With longer online content throughout the summer months and some highly targeted TV spots, we will be growing the Bombardier’s fame and popularity ready for a larger scale return to TV at the end of the year.”
Additional Bang On Guides featuring The Bombardier will be released throughout the summer.
The Bombardier character, also known as William Charles Bedford, is a Bombardier in the King’s Royal Bedfordshire’s. Historically, Bombardier is a rank used in artillery units in the armies of countries in the Commonwealth.