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News
BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO FISHING
8th November 2011
Bedford brewery Wells & Young’s released today the third installment in the Bang On! Guides series staring Rik Mayall as The Bombardier.
Ever wondered how to achieve the perfect catch using just a stick of dynamite, a dash of Bombardier and some maggots? The latest Bang On Guide sees The Bombardier show viewers his explosive way of fishing.
Hosted on YouTube and bombardier.co.uk, the video launch will be supported by a seeding campaign and Facebook advertising targeting ale drinkers. A partnership has also been formed with the Online Fishing TV network, which will be using the video as pre-roll content for its own films.
The Bang On! Guide to Fishing is available to watch from today –
Previous Bang On guides include the Bang On Guide to Cooking and Golf
The Bombardier character, also known as William Charles Bedford, is a Bombardier in the King’s Royal Bedfordshire’s. Historically, Bombardier is a rank used in artillery units in the armies of countries in the Commonwealth.