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- Wells and Young's hires following axquisition of McEwan's and Younger's ale brands
- WELLS AND YOUNG’S ACQUIRES McEWAN’S AND YOUNGER’S
- HISTORIC BREW BROUGHT BACK TO LIFE
- 'New cask drinkers offer lifeline' to struggling pubs
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- Charles Wells Ltd purchases 40% stake in Wells & Young’s Brewing Company Limited from Young and Co PLC
- Estrella Damm unveils elegant new bottle design
- Wells and Young's Gear Up for the Great British Beer Festival
- Bombardier Beer Launches Bang On! Guide to Golf
- Only the Best for Courage
- Estrella Damm reveals ‘pop-up’ gastronomic experience at ‘Taste of London’ festival
- Gold Rush for Wells and Young's
- Bombardier Beer Launches £4Million Marketing Communications Campaign
- Wells and Young's host European Beer Bloggers Convention
- Winner announced in Bombardier Beer Writing Competition
- Call for freeze on beer duty
- Firewalk for Charity
- Wells and Young's comment on Kirin Ichiban, Japan
- The Great English Knees Up
- £2,000 up for grabs in writing competition
- Wells and Young's Product Recall
- Push for Young's Bottle Conditioned Ales
- Wells and Young's Appoints Karmarama
- Charles Wells Ltd Results
- It's MO Joke as Wells and Young's celebrates Movember
- Jingle Ale the Way with Bombareindeer
- Eagle Beer Makes Its Mark At The Bedford Blues
- Ask The Brewer Part 1
- Estrella Damm Launches Cinema Adverts
- Wells and Young's Announcement
- Wells and Young's support for Keech
- Chatterbox Britain - Brits Spend Four and a Half Hours A Day in Conversation
- Young's Ram Rod makes a return to Cask
- Wells and Young's Accredit Supply Chain to ensure Best Cask Beer Quality
- Bedford's Beer Eagle swoops in for success
- Courage Appoints Boom
- Pubs Come Top in Poll of Englishness
- Young's Beers Triumph in Marketing Awards
- Bombardier Reveals Biggest Ad Campaign
- Red Stripe Launches Major Digital Push on Last.FM
- Wells and Young's is First Stop for Tory Campaign Trail
- Young's Launches £0.5 million campaign
- The Publican Awards 2010: Winners revealed
- Estrella Damm Joins Wells And Young's Speciality Beer Portfolio
- Biggest ever campaign to encourage responsible drinking announced
- Bombardier Poster Campaign Triumphs in National Ad Awards
- New Bombardier Can Completes Off-Trade Range
- Wells and Young's Add Weight to Licensed Charity Golf Tournament
- Wells and Youngs Celebrate Cask Ale Week
- Young's Launches New Beer for Cask Ale Week
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News
Bombardier Reveals Biggest Ad Campaign
2nd May 2010
Wells Bombardier has unveiled details of its largest advertising campaign to date, providing support to the cask beer category, its stockists and the brand in the run up to St George’s Day and beyond.
Over 5,000 poster sites across the UK from now until St George’s Day will be housing the critically acclaimed posters which show Bombardier as the heart of everything positive about Englishness.
The visually striking adverts puts Bombardier at the centre of a coat of arms comprising English icons ranging from Eric Morcambe, Henry VIII, robins, red pillar boxes through to Cornish pasties.
The posters also highlight Bombardier’s sponsorship of English Heritage as their Official Beer.
Chris Lewis, marketing director of Wells and Young’s says: “Bombardier has owned St George’s Day for the last fifteen years, and there is no doubt in consumers’ minds that Bombardier is the ‘Drink of England.’ We have the great problem of every year making St George’s Day bigger than the previous year, and generating more sales at the bar for our stockists.
“By beginning our advertising campaign much earlier this year means that Bombardier is front of mind for consumers, and gives licensees even more of a reason to free up valuable bar space to stock the Drink of England.
“With the launch of the Bombardier font which, where installed, has seen sales shoot up by 20 per cent, clubs that traditionally would not stock a cask beer now have the choice of a stylish, modern, high impact font to entice new consumers, and be part of St George’s Day celebrations.”
The advertising campaign is the first of a series of marketing support that Bombardier will provide its stockists over the coming months to ensure the biggest St George’s Day to date.
Bombardier is currently outperforming the premium cask beer category, which itself is the only beer category in growth.
