- Wells and Young’s Brew Celebratory Birthday Beer for Keech Hospice Care
- Courage Directors "Make an Executive Decision"
- Estrella Damm is a hit on UK shores!
- Bombardier Advertising Hits Record Spend
- BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO FISHING
- Charles Wells Ltd placed in league for Top 250 Private Companies
- Wells and Young's hires following axquisition of McEwan's and Younger's ale brands
- WELLS AND YOUNG’S ACQUIRES McEWAN’S AND YOUNGER’S
- HISTORIC BREW BROUGHT BACK TO LIFE
- 'New cask drinkers offer lifeline' to struggling pubs
- BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO COOKING
- Charles Wells Ltd purchases 40% stake in Wells & Young’s Brewing Company Limited from Young and Co PLC
- Estrella Damm unveils elegant new bottle design
- Wells and Young's Gear Up for the Great British Beer Festival
- Bombardier Beer Launches Bang On! Guide to Golf
- Only the Best for Courage
- Estrella Damm reveals ‘pop-up’ gastronomic experience at ‘Taste of London’ festival
- Gold Rush for Wells and Young's
- Bombardier Beer Launches £4Million Marketing Communications Campaign
- Wells and Young's host European Beer Bloggers Convention
- Winner announced in Bombardier Beer Writing Competition
- Call for freeze on beer duty
- Firewalk for Charity
- Wells and Young's comment on Kirin Ichiban, Japan
- The Great English Knees Up
- £2,000 up for grabs in writing competition
- Wells and Young's Product Recall
- Push for Young's Bottle Conditioned Ales
- Wells and Young's Appoints Karmarama
- Charles Wells Ltd Results
- It's MO Joke as Wells and Young's celebrates Movember
- Jingle Ale the Way with Bombareindeer
- Eagle Beer Makes Its Mark At The Bedford Blues
- Ask The Brewer Part 1
- Estrella Damm Launches Cinema Adverts
- Wells and Young's Announcement
- Wells and Young's support for Keech
- Chatterbox Britain - Brits Spend Four and a Half Hours A Day in Conversation
- Young's Ram Rod makes a return to Cask
- Wells and Young's Accredit Supply Chain to ensure Best Cask Beer Quality
- Bedford's Beer Eagle swoops in for success
- Courage Appoints Boom
- Pubs Come Top in Poll of Englishness
- Young's Beers Triumph in Marketing Awards
- Bombardier Reveals Biggest Ad Campaign
- Red Stripe Launches Major Digital Push on Last.FM
- Wells and Young's is First Stop for Tory Campaign Trail
- Young's Launches £0.5 million campaign
- The Publican Awards 2010: Winners revealed
- Estrella Damm Joins Wells And Young's Speciality Beer Portfolio
- Biggest ever campaign to encourage responsible drinking announced
- Bombardier Poster Campaign Triumphs in National Ad Awards
- New Bombardier Can Completes Off-Trade Range
- Wells and Young's Add Weight to Licensed Charity Golf Tournament
- Wells and Youngs Celebrate Cask Ale Week
- Young's Launches New Beer for Cask Ale Week
- Banana Bread Beer Heads to Korea
News
Eagle Beer Makes Its Mark At The Bedford Blues
29th October 2010
The spectator stand at Goldington Road, home of the Bedford Blues, will be officially renamed as the Eagle Stand this Friday evening (29 October).
The renaming of the stand is the final part in the jigsaw of Eagle beer’s major sponsorship of the Bedford Blues, which has already seen the installation of eye-catching signs at Goldington Road, new shirt designs and a number of promotions of the beer to Bedford Blues fans.
Chairman of Wells and Young’s brewery, Paul Wells, will be guest of honour of Geoff Irvine, chairman of Bedford Blues, on Friday night, as the stand officially opens during the match against London Welsh which is being shown live on Sky.
In advance of the renaming, Paul Wells said: “Both Eagle beer and the Bedford Blues are at the heart and soul of Bedford. We are really proud for Eagle to be supporting our hometown’s premier rugby team, and by renaming the stand the Eagle stand, we hope this will resonate with beer lovers and rugby fans alike. We are proud to call Bedford our hometown – after all, we’ve been brewing in Bedford now for over 100 years, and all our beers are brewed with naturally accredited mineral water from the well which our founder, Charles Wells, sunk in the heart of Bedford in the early 1900s.”
Geoff Irvine added: "We are extremely pleased to continue our long standing relationship with Wells and Young’s. Bedford Blues are proud to have such a strong association with a local brand as significant as ‘Eagle’ here at Goldington Road.”
The Bedford Blues are currently third in the Championship behind Worcester and London Welsh. A win on Friday will see the Blues move to second place in the Championship table with ten games played.