- Premium Japanese lager Kirin Ichiban rolls out biggest ever UK sampling campaign for summer
- Estrella Damm embarks on £3.5m UK marketing campaign
- McEwan’s Red rolls onto screens during football final weekend
- New deal sees premium Japanese lager, Kirin Ichiban listed at YO! Sushi restaurants nationwide
- Bombardier beer announces partnerships with The Barmy Army and The Bunburys
- Bombardier beer and The Gorringe Park pub lead the charge for St George’s Day celebrations!
- Wells & Young’s builds on the future of Scottish ale with the launch of McEwan’s Red
- Kirin Ichiban and wagamama celebrate success in National Noodle Month promotion
- Bombardier blasts back onto mainstream TV in the run up to St George’s Day
- Charles Wells and Dogfish Head Launch International Craft Beer Collaboration
- Bombardier Salutes Comedy as the Official Sponsor of the National Funny Fokkers Comedy Tour for RAF Troops
- Revived, historic brew Courage Imperial Russian Stout makes long-awaited return to the UK
- Retro Scottish beer makes a popular comeback as Wells & Young’s revives Younger’s Tartan Special in can format
- Forget flowers, Kirin Ichiban sends out a Beer Bro-K, the ultimate Valentine’s gift for beer lovers!
- Wells & Young’s new Airman’s Ale to be served in military bars across the UK
- Charles Wells results show period of transition has laid the foundation for growth
- Bedfordshire MPs urged to show support for local beer and pub trade
- Charles Wells staff turn up the heat in charity firewalk
- Wells and Young's in Kestrel negotiations with Nigel McNally
- Wells & Young’s launches new Young’s advertising campaign to drive consumers back into the pub
- Phil Toms appointed Director of Brands at Wells and Young’s Brewing Co Ltd
- Wells Eagle Supporting Local Community Events
- Charles Wells Achieves Recognition for International Performance
- Wells & Young's Reveals Risby to Drive Sales of Iconic Scottish Brands
- Bedford Pubs Host the Eagle Ale Trail
- Save Your Pint - Sign The Beer Tax E-petition
- Wells and Young’s Brew Celebratory Birthday Beer for Keech Hospice Care
- Courage Directors "Make an Executive Decision"
- Estrella Damm is a hit on UK shores!
- Bombardier Advertising Hits Record Spend
- BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO FISHING
- Charles Wells Ltd placed in league for Top 250 Private Companies
- Wells and Young's hires following axquisition of McEwan's and Younger's ale brands
- WELLS AND YOUNG’S ACQUIRES McEWAN’S AND YOUNGER’S
- HISTORIC BREW BROUGHT BACK TO LIFE
- 'New cask drinkers offer lifeline' to struggling pubs
- BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO COOKING
- Charles Wells Ltd purchases 40% stake in Wells & Young’s Brewing Company Limited from Young and Co PLC
- Estrella Damm unveils elegant new bottle design
- Wells and Young's Gear Up for the Great British Beer Festival
- Bombardier Beer Launches Bang On! Guide to Golf
- Only the Best for Courage
- Estrella Damm reveals ‘pop-up’ gastronomic experience at ‘Taste of London’ festival
- Gold Rush for Wells and Young's
- Bombardier Beer Launches £4Million Marketing Communications Campaign
- Wells and Young's host European Beer Bloggers Convention
- Winner announced in Bombardier Beer Writing Competition
- Call for freeze on beer duty
- Firewalk for Charity
- Wells and Young's comment on Kirin Ichiban, Japan
- The Great English Knees Up
- £2,000 up for grabs in writing competition
- Wells and Young's Product Recall
- Push for Young's Bottle Conditioned Ales
- Wells and Young's Appoints Karmarama
- Charles Wells Ltd Results
- It's MO Joke as Wells and Young's celebrates Movember
- Jingle Ale the Way with Bombareindeer
- Eagle Beer Makes Its Mark At The Bedford Blues
- Ask The Brewer Part 1
- Estrella Damm Launches Cinema Adverts
- Wells and Young's Announcement
- Wells and Young's support for Keech
- Chatterbox Britain - Brits Spend Four and a Half Hours A Day in Conversation
- Young's Ram Rod makes a return to Cask
- Wells and Young's Accredit Supply Chain to ensure Best Cask Beer Quality
- Bedford's Beer Eagle swoops in for success
- Courage Appoints Boom
- Pubs Come Top in Poll of Englishness
- Young's Beers Triumph in Marketing Awards
- Bombardier Reveals Biggest Ad Campaign
- Red Stripe Launches Major Digital Push on Last.FM
- Wells and Young's is First Stop for Tory Campaign Trail
- Young's Launches £0.5 million campaign
- The Publican Awards 2010: Winners revealed
- Estrella Damm Joins Wells And Young's Speciality Beer Portfolio
- Biggest ever campaign to encourage responsible drinking announced
- Bombardier Poster Campaign Triumphs in National Ad Awards
- New Bombardier Can Completes Off-Trade Range
- Wells and Young's Add Weight to Licensed Charity Golf Tournament
- Wells and Youngs Celebrate Cask Ale Week
- Young's Launches New Beer for Cask Ale Week
- Banana Bread Beer Heads to Korea
News
Wells Eagle Supporting Local Community Events
12th July 2012
Local brewer Wells and Young’s has been unveiled as a major sponsor of the Bedford River Festival taking place in the town on 21st and 22nd July 2012.
The Festival is held every other year and is the second largest regular outdoor event in the UK after the Notting Hill Carnival, attracting crowds of up to 250,000. Wells and Young’s has become a regular sponsor over a number of years and will headline its activity through the Wells Eagle brand.
“Bedford is a vibrant town and, as a major employer in the area, we want to encourage community events that support the local economy and give residents a reason to be proud of their home” commented Wells and Young’s Managing Director Nigel McNally.
“Wells Eagle is commonly known as the Beer of Bedford so it’s only right that it plays a central role in this years River Festival. There’ll be a number of bars on site stocking a range of our beers but we’ll also be promoting the Eagle Ale Trail which gives visitors the opportunity to enjoy a pint of Eagle in some of the best pubs in town.”
The Bedford River Festival crowns an exciting month in which the Olympic Torch has also been paraded through the towns’ streets and along the picturesque embankment. Bedford was recently announced as one of the ‘Portas Pilots’, receiving funding to invigorate the town centre and will also host the Bedfringe comedy Festival prior to many acts appearing at the Edinburgh Festival.
“There’s so much happening in Bedford” continued McNally “with Wells and Young’s right at the heart of the activity. As a sponsor of the River Festival and Bedfringe, we’ll be helping to bring premium events to the community that mirror our own commitment to quality and customer service. Our staff are largely based in the local area and many will be involved in this summers celebrations so we look forward to supporting them and their community in such a practical way.”
The Bedford River Festival is centred on the River Great Ouse and features raft races, dragon boat racing, displays from local community groups, live music and a parade of floats drawn from the local area. Full details of the event are available at www.bedford.gov.uk/riverfestival.