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- Wells and Young's hires following axquisition of McEwan's and Younger's ale brands
- WELLS AND YOUNG’S ACQUIRES McEWAN’S AND YOUNGER’S
- HISTORIC BREW BROUGHT BACK TO LIFE
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- BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO COOKING
- Charles Wells Ltd purchases 40% stake in Wells & Young’s Brewing Company Limited from Young and Co PLC
- Estrella Damm unveils elegant new bottle design
- Wells and Young's Gear Up for the Great British Beer Festival
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- Only the Best for Courage
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- Ask The Brewer Part 1
- Estrella Damm Launches Cinema Adverts
- Wells and Young's Announcement
- Wells and Young's support for Keech
- Chatterbox Britain - Brits Spend Four and a Half Hours A Day in Conversation
- Young's Ram Rod makes a return to Cask
- Wells and Young's Accredit Supply Chain to ensure Best Cask Beer Quality
- Bedford's Beer Eagle swoops in for success
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- Young's Beers Triumph in Marketing Awards
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News
Estrella Damm unveils elegant new bottle design
4th August 2011
‘The Beer of Barcelona’, Estrella Damm today reveals a unique new bottle design.
Marking a significant change to its current packaging, the new 33cl bottle features a finer neck and slimmer body, lending the design a more modern and elegant appearance in keeping with its Mediterranean heritage.
The unique new bottle design encapsulates the modern style of Barcelona, Estrella Damm’s hometown. Sleek, straight lines and an emphasis on the brand’s signature red in the glass colouring combine to compliment the legendary gold star motif and the crisp new label design.
The refreshed packaging design is intended to amplify Estrella Damm’s presence in international markets. The brand now not only stands apart from other beers in its flavour and quality, the revolutionary new packaging design also distinguishes Estrella Damm from the many standard packaged beers available today.
Since Grupo Damm began the international expansion of Estrella Damm in 2006, the ‘Beer of Barcelona’ can now be enjoyed in 43 countries as diverse as New Zealand, USA, Sweden, the United Kingdom, Japan and China amongst others.
Estrella Damm is marketed internationally as "The Beer of Barcelona". This positioning is intended as a tribute to the city where the brand was born and remains its spiritual home.
In addition to Estrella Damm, Grupo Damm also markets other speciality beers such as Estrella Damm Inedit, the first beer specifically created to accompany food – co created with Ferran Adria and his El Bulli team, and Estrella Damm Daura, the gluten-free beer.
Estrella Damm’s new bottle design will be available in packs of 4 and 24 bottles.
