- New deal sees premium Japanese lager, Kirin Ichiban listed at YO! Sushi restaurants nationwide
- Bombardier beer announces partnerships with The Barmy Army and The Bunburys
- Bombardier beer and The Gorringe Park pub lead the charge for St George’s Day celebrations!
- Wells & Young’s builds on the future of Scottish ale with the launch of McEwan’s Red
- Kirin Ichiban and wagamama celebrate success in National Noodle Month promotion
- Bombardier blasts back onto mainstream TV in the run up to St George’s Day
- Charles Wells and Dogfish Head Launch International Craft Beer Collaboration
- Bombardier Salutes Comedy as the Official Sponsor of the National Funny Fokkers Comedy Tour for RAF Troops
- Revived, historic brew Courage Imperial Russian Stout makes long-awaited return to the UK
- Retro Scottish beer makes a popular comeback as Wells & Young’s revives Younger’s Tartan Special in can format
- Forget flowers, Kirin Ichiban sends out a Beer Bro-K, the ultimate Valentine’s gift for beer lovers!
- Wells & Young’s new Airman’s Ale to be served in military bars across the UK
- Charles Wells results show period of transition has laid the foundation for growth
- Bedfordshire MPs urged to show support for local beer and pub trade
- Charles Wells staff turn up the heat in charity firewalk
- Wells and Young's in Kestrel negotiations with Nigel McNally
- Wells & Young’s launches new Young’s advertising campaign to drive consumers back into the pub
- Phil Toms appointed Director of Brands at Wells and Young’s Brewing Co Ltd
- Wells Eagle Supporting Local Community Events
- Charles Wells Achieves Recognition for International Performance
- Wells & Young's Reveals Risby to Drive Sales of Iconic Scottish Brands
- Bedford Pubs Host the Eagle Ale Trail
- Save Your Pint - Sign The Beer Tax E-petition
- Wells and Young’s Brew Celebratory Birthday Beer for Keech Hospice Care
- Courage Directors "Make an Executive Decision"
- Estrella Damm is a hit on UK shores!
- Bombardier Advertising Hits Record Spend
- BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO FISHING
- Charles Wells Ltd placed in league for Top 250 Private Companies
- Wells and Young's hires following axquisition of McEwan's and Younger's ale brands
- WELLS AND YOUNG’S ACQUIRES McEWAN’S AND YOUNGER’S
- HISTORIC BREW BROUGHT BACK TO LIFE
- 'New cask drinkers offer lifeline' to struggling pubs
- BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO COOKING
- Charles Wells Ltd purchases 40% stake in Wells & Young’s Brewing Company Limited from Young and Co PLC
- Estrella Damm unveils elegant new bottle design
- Wells and Young's Gear Up for the Great British Beer Festival
- Bombardier Beer Launches Bang On! Guide to Golf
- Only the Best for Courage
- Estrella Damm reveals ‘pop-up’ gastronomic experience at ‘Taste of London’ festival
- Gold Rush for Wells and Young's
- Bombardier Beer Launches £4Million Marketing Communications Campaign
- Wells and Young's host European Beer Bloggers Convention
- Winner announced in Bombardier Beer Writing Competition
- Call for freeze on beer duty
- Firewalk for Charity
- Wells and Young's comment on Kirin Ichiban, Japan
- The Great English Knees Up
- £2,000 up for grabs in writing competition
- Wells and Young's Product Recall
- Push for Young's Bottle Conditioned Ales
- Wells and Young's Appoints Karmarama
- Charles Wells Ltd Results
- It's MO Joke as Wells and Young's celebrates Movember
- Jingle Ale the Way with Bombareindeer
- Eagle Beer Makes Its Mark At The Bedford Blues
- Ask The Brewer Part 1
- Estrella Damm Launches Cinema Adverts
- Wells and Young's Announcement
- Wells and Young's support for Keech
- Chatterbox Britain - Brits Spend Four and a Half Hours A Day in Conversation
- Young's Ram Rod makes a return to Cask
- Wells and Young's Accredit Supply Chain to ensure Best Cask Beer Quality
- Bedford's Beer Eagle swoops in for success
- Courage Appoints Boom
- Pubs Come Top in Poll of Englishness
- Young's Beers Triumph in Marketing Awards
- Bombardier Reveals Biggest Ad Campaign
- Red Stripe Launches Major Digital Push on Last.FM
- Wells and Young's is First Stop for Tory Campaign Trail
- Young's Launches £0.5 million campaign
- The Publican Awards 2010: Winners revealed
- Estrella Damm Joins Wells And Young's Speciality Beer Portfolio
- Biggest ever campaign to encourage responsible drinking announced
- Bombardier Poster Campaign Triumphs in National Ad Awards
- New Bombardier Can Completes Off-Trade Range
- Wells and Young's Add Weight to Licensed Charity Golf Tournament
- Wells and Youngs Celebrate Cask Ale Week
- Young's Launches New Beer for Cask Ale Week
- Banana Bread Beer Heads to Korea
News
Young's Launches New Beer for Cask Ale Week
27th January 2010
Wells and Young’s has launched a brand new beer, which will be revealed during National Cask Ale Week.
Young’s London Gold is being launched to coincide with the celebrations of Britain’s national drink, and will be the third permanent cask beer in the Young’s range.
Like Young’s Bitter and Young’s Special, London Gold is Red Tractor accredited. This means that 100% of the barley is UK Farm Assured.
The beer is a light golden beer with a refreshing bite. It has a well rounded floral and citrus flavour with hints of fruit, finished off with a dry, hoppy bitterness.
Marketing director for Wells and Young’s Chris Lewis says: “We are delighted to be launching a light golden beer to bolster the Young’s cask range. Quality is paramount to Young’s beers and we use only the very finest ingredients to make the best tasting 100% British beers. This quality runs right through to the point of purchase with premium, eye catching pump clips and glasses with the Red Tractor message.
“The importance of locally sourced food and drink is becoming more and more important to UK consumers. We conducted research in September 2009, with 3,000 consumers, and the results showed that 50% of people said that quality was more important than price, and 61% of consumers would prefer to eat food sourced in Britain over anywhere else.
“Launching a light golden beer in Cask Ale Week also encourages people who wouldn’t normally drink cask beer to try an accessible beer that is bursting with flavour. Getting new consumers to try cask beer is incredibly important to pubs. Cask Beer pubs perform better than pubs that don’t serve it – so encouraging sampling will add to the bottom line of every pub.”