- BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO FISHING
- Charles Wells Ltd placed in league for Top 250 Private Companies
- Wells and Young's hires following axquisition of McEwan's and Younger's ale brands
- WELLS AND YOUNG’S ACQUIRES McEWAN’S AND YOUNGER’S
- HISTORIC BREW BROUGHT BACK TO LIFE
- 'New cask drinkers offer lifeline' to struggling pubs
- BOMBARDIER BEER LAUNCHES BANG ON! GUIDE TO COOKING
- Charles Wells Ltd purchases 40% stake in Wells & Young’s Brewing Company Limited from Young and Co PLC
- Estrella Damm unveils elegant new bottle design
- Wells and Young's Gear Up for the Great British Beer Festival
- Bombardier Beer Launches Bang On! Guide to Golf
- Only the Best for Courage
- Estrella Damm reveals ‘pop-up’ gastronomic experience at ‘Taste of London’ festival
- Gold Rush for Wells and Young's
- Bombardier Beer Launches £4Million Marketing Communications Campaign
- Wells and Young's host European Beer Bloggers Convention
- Winner announced in Bombardier Beer Writing Competition
- Call for freeze on beer duty
- Firewalk for Charity
- Wells and Young's comment on Kirin Ichiban, Japan
- The Great English Knees Up
- £2,000 up for grabs in writing competition
- Wells and Young's Product Recall
- Push for Young's Bottle Conditioned Ales
- Wells and Young's Appoints Karmarama
- Charles Wells Ltd Results
- It's MO Joke as Wells and Young's celebrates Movember
- Jingle Ale the Way with Bombareindeer
- Eagle Beer Makes Its Mark At The Bedford Blues
- Ask The Brewer Part 1
- Estrella Damm Launches Cinema Adverts
- Wells and Young's Announcement
- Wells and Young's support for Keech
- Chatterbox Britain - Brits Spend Four and a Half Hours A Day in Conversation
- Young's Ram Rod makes a return to Cask
- Wells and Young's Accredit Supply Chain to ensure Best Cask Beer Quality
- Bedford's Beer Eagle swoops in for success
- Courage Appoints Boom
- Pubs Come Top in Poll of Englishness
- Young's Beers Triumph in Marketing Awards
- Bombardier Reveals Biggest Ad Campaign
- Red Stripe Launches Major Digital Push on Last.FM
- Wells and Young's is First Stop for Tory Campaign Trail
- Young's Launches £0.5 million campaign
- The Publican Awards 2010: Winners revealed
- Estrella Damm Joins Wells And Young's Speciality Beer Portfolio
- Biggest ever campaign to encourage responsible drinking announced
- Bombardier Poster Campaign Triumphs in National Ad Awards
- New Bombardier Can Completes Off-Trade Range
- Wells and Young's Add Weight to Licensed Charity Golf Tournament
- Wells and Youngs Celebrate Cask Ale Week
- Young's Launches New Beer for Cask Ale Week
- Banana Bread Beer Heads to Korea
News
Red Stripe Launches Major Digital Push on Last.FM
2nd May 2010
A significant digital media push has been launched by Red Stripe, the Jamaican lager beer.
Red Stripe has linked up with Last.fm, a global leader in music discovery, to increase awareness of the Red Stripe Music Award (RSMA) and the beer’s association with live music.
Over the next four months, the partnership will expose Red Stripe's grassroots gig series and the RSMA to Last.fm's 40 million unique users worldwide, and encourage click-throughs to Red Stripe’s re-launched web site.
Activity includes a special one-day homepage takeover, continued branding on the events pages of Last.fm and a dedicated RSMA section of the website. Last.fm will also give prominence to the finalists of RSMA, as well as branding at each of the 27 gigs across the country.
Paul Brazier, brand manager for Red Stripe says: “This year we’re stepping up a gear with RSMA. The gig series has increased its status over the last three years and with our partnership with Last.fm we’re now taking it to the next stage. Digital activity is key to our target demographic, couple this with sponsorship of music festivals like the Great Escape, and Red Stripe becomes the most authentic beer for live music – and our drinkers agree. For them, Red Stripe is more than just a lager – it represents creativity and a point of difference as an alternative to the mainstream.”
“Miles Lewis, SVP Media at Last.fm adds: “Red Stripe and Last.fm live by a similar code, both supporting live music and championing new and emerging acts. Our partnership with the 2010 Red Stripe Music Award provides a great opportunity for Last.fm to lend its support to up and coming music talent whilst reaffirming our core value of new music discovery within our target audience.”
