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- Wells and Young's hires following axquisition of McEwan's and Younger's ale brands
- WELLS AND YOUNG’S ACQUIRES McEWAN’S AND YOUNGER’S
- HISTORIC BREW BROUGHT BACK TO LIFE
- 'New cask drinkers offer lifeline' to struggling pubs
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- Charles Wells Ltd purchases 40% stake in Wells & Young’s Brewing Company Limited from Young and Co PLC
- Estrella Damm unveils elegant new bottle design
- Wells and Young's Gear Up for the Great British Beer Festival
- Bombardier Beer Launches Bang On! Guide to Golf
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- Estrella Damm reveals ‘pop-up’ gastronomic experience at ‘Taste of London’ festival
- Gold Rush for Wells and Young's
- Bombardier Beer Launches £4Million Marketing Communications Campaign
- Wells and Young's host European Beer Bloggers Convention
- Winner announced in Bombardier Beer Writing Competition
- Call for freeze on beer duty
- Firewalk for Charity
- Wells and Young's comment on Kirin Ichiban, Japan
- The Great English Knees Up
- £2,000 up for grabs in writing competition
- Wells and Young's Product Recall
- Push for Young's Bottle Conditioned Ales
- Wells and Young's Appoints Karmarama
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- It's MO Joke as Wells and Young's celebrates Movember
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- Ask The Brewer Part 1
- Estrella Damm Launches Cinema Adverts
- Wells and Young's Announcement
- Wells and Young's support for Keech
- Chatterbox Britain - Brits Spend Four and a Half Hours A Day in Conversation
- Young's Ram Rod makes a return to Cask
- Wells and Young's Accredit Supply Chain to ensure Best Cask Beer Quality
- Bedford's Beer Eagle swoops in for success
- Courage Appoints Boom
- Pubs Come Top in Poll of Englishness
- Young's Beers Triumph in Marketing Awards
- Bombardier Reveals Biggest Ad Campaign
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- Wells and Young's is First Stop for Tory Campaign Trail
- Young's Launches £0.5 million campaign
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- Bombardier Poster Campaign Triumphs in National Ad Awards
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- Wells and Young's Add Weight to Licensed Charity Golf Tournament
- Wells and Youngs Celebrate Cask Ale Week
- Young's Launches New Beer for Cask Ale Week
- Banana Bread Beer Heads to Korea
News
Young's Beers Triumph in Marketing Awards
8th June 2010
Young’s beers have triumphed in an industry awards for marketing excellence, being highly commended for its advertising.
At the Marketing Society Awards for Excellence on 7 June, the Young’s brand repositioning to drive sales, was deemed to be amongst the very best in the country by a panel of 30 senior marketers.
Marketing director for Wells and Young’s, Chris Lewis, said: “This is a tremendous accolade for Young’s beers. We pride ourselves on pushing the boundaries of traditional cask beer advertising, making it more modern, more engaging to our consumers and creating a true point of difference for Young’s.”
The adverts, which featured across press and outdoor posters, repositioned the Young’s brand to give the much-loved beers more emotional depth and a reason for consumers to believe in Young’s.
The marketing plan focused on the ‘Natural Brewing Excellence’ of the Young’s beers, and featured messages ranging from the ingredients through to the heritage and brewing expertise. The packaging for the on and off-trade was also redesigned to place emphasis on ‘Young’s’ and create a more premium offering at the point of purchase.
The award comes just a month after another of the brewery’s beers, Wells Bombardier, won a Gold Award in the Creative Circle Awards for its positive Englishness adverts.
Lewis adds: “As leaders in the cask beer market, we see it as our role to inject innovation into the category and to attract new drinkers to cask.”
To see all the Young's adverts, visit www.youngsbeers.co.uk
