England's Patron Pint Represented at Routemaster 50 Celebrations
Wells Bombardier is brewed in Bedford by Charles Wells Ltd, the largest independently owned, family run brewery in the Country. Wells Bombardier is associated with all things English and has become synonymous with the campaign for greater recognition of St George's Day within the licensed trade. It has enjoyed a successful advertising campaign featuring 'really rather English' characteristics including a pint of Wells Bombardier depicted as an English pie, a jam jar and used for dunking rich tea biscuits. Little wonder that the brand is widely recognised as England's Patron Pint.
The Wells Bombardier Bus was launched at the Great British Beer Festival in August 2001 and promotes the beer at events around the country. It bears the colours of the flag of St George together with the Wells Bombardier logo and has a bar and seating areas but has otherwise been restored in faithful honour of its Routemaster origins.
As the Wells Bombardier Bus set off for Finsbury Park, Charles Wells PR Manager, Kate Hempsall said "It's a great achievement and measure of success that the Routemaster Bus is celebrating its 50th Anniversary. Our Routemaster has served us very well and is now one of the family at Charles Wells' Brewery. The Routemaster is inextricably associated with England, and London in particular, so it was only natural that we wanted England's Patron Pint to be represented at its 50th birthday party. We're looking forward to an entertaining weekend and to meeting our fellow Routemaster fans."
After the Routemaster 50 celebrations, the Wells Bombardier Bus will be heading to Olympia for the start of the Great British Beer Festival on Tuesday 3rd August - and celebrating its own 3rd anniversary in Wells Bombardier livery.
